SMART INVESTING NEWSLETTER

Retail Resilience, Retailer Stable Coins, AI’s Web Impact, Widow’s Penalty, Entrepreneur Optimism, Vanishing Miles, Market Fragility, Alt-Meat Decline, Avoid Going Public & At Home Bankruptcy

Brent Wilsey • June 20, 2025
May retail sales look stronger than headlines show
After seeing headlines from several media outlets, I was worried May retail sales were slowing to a problem point, but I would say they actually looked quite strong. Compared to April, sales did fall 0.9%, which was larger than expectations for a 0.6% decline. It’s important to point out though that consumer rushed to auto dealers in April to try and beat the tariffs. This led to a 3.5% decline in motor vehicle & part dealers when comparing sales in the month of May to April. Gas stations have also seen declining sales largely due to lower gas prices and actually fell 2% when compared to the previous month. Excluding these two categories, sales would have fallen just 0.1% when compared to April. While the month over month numbers point to a slowing consumer, when we look at the annual comparisons the numbers are impressive. Headline retail sales climbed 3.3% compared to last May, but if we exclude motor vehicle & parts dealers & gas stations, sales climbed 4.6%. It was largely impacted by the 6.9% annual decline at gas stations. Areas of strength in the report included nonstore retailers, which were up 8.3%, food services & drinking places, which were up 5.3%, and furniture and home furnishing stores, which were up 8.8%. Overall, I’d say this report still shows a healthy consumer. I am still looking for the consumer to slow, but I believe people still have the ability and desire to spend in this economy, which should allow for continued growth, albeit at a slower rate. 

Why are big retailers looking at issuing stable coins of their own?
Stable coins seem to be the new buzzword for 2025. It seems at least once a week when I pick up the Wall Street Journal, I see something about stable coins. I recently read that Walmart and Amazon may be looking into using stable coins to get away from using traditional payment systems, which is costing billions of dollars in fees each year. This includes interchange fees that occur when customers make purchases using their credit cards. If you’re not sure what a stable coin is, briefly, it is a coin that is supposed to be backed by a one-to-one exchange ratio with dollars or other government currencies. In other words, reserves of cash and dollars would have to equal the value of the stable coins that were in the market. Who would be hurt most by this? Visa and MasterCard, who collect billions of dollars in fees from the merchants, would likely be most at risk. I believe if the stable coins were to become a reliable source of transactions, you will see huge declines in the stock prices of Visa and MasterCard. Merchants have tried in the past to somehow get around the card-based systems from Visa and MasterCard, but each time they have failed. I personally still don’t have a clear comfortable feeling or understanding of stable coins, which is true of many regulators and others as well, but it does appear new technology is coming and if Visa and MasterCard are replaced, I wonder who will get the benefit of those billions of dollars in transaction fees? Will it be the retailer or the consumers?

ChatGPT and Perplexity are hurting the Internet
You may not think about it, but Alphabet’s Google search engine is seeing huge declines. This is not just hurting Google, but it also hurts many companies who get their business from people searching on Google. This could have a major impact on companies like TripAdvisor as it gets 58% of its global visits from search. If people get the answer, they need right away from ChatGPT, there’s no need to continue searching and you’ll not see any other ads directing you to other sites that may want to do business with you. Many companies from Netflix to US travel and tourism companies are seeing declines in traffic to their websites by 10 to 20% from one year ago. For example, search referrals to top U.S. travel and tourism were down 20% year over year last month and news and media sites saw a decline of 17%. ChatGPT had 500 million weekly active users in March and that was up almost 70% from the 300 million they saw in December. The reason this is hurting Internet search is since you get your answer from one platform, you close the book and move on. You don’t need to do any more searches on other sites. Google‘s lawsuit for being a monopoly with the federal government will still not disappear even though things have changed as they are being penalized for what they have done in the past. I have noticed when I’m using Google now the AI search function now pops up. The big question is will this help Google retain their search business? This is extremely important considering more than half of Alphabet’s business still comes from Google search ads. For investors, you may want to be aware of how much business the company you’re investing in gets from search off the Internet because there could be a decline in the business if it is a large amount. One company that could benefit from the decline in search is Meta. This would come from the Facebook and Instagram platforms because that’s still a way for businesses to be online and in front of potential new customers and clients. There’s still some concern on copyright infringement from many companies and this could be something that really hurts the advancement of AI. Are you finding yourself using AI more and doing less Google searches? 

Financial Planning: The “Widow’s Penalty”
When a spouse passes away in retirement, the surviving spouse typically transitions from filing taxes jointly to filing as a single taxpayer in the following year, a shift that often triggers what’s known as the “widow’s penalty.” This penalty arises because single filers face higher tax rates at lower income thresholds and receive a smaller standard deduction, which can significantly increase their tax liability even if their income stays the same. To make matters worse, household income often drops after a spouse’s death. For example, if both spouses are collecting Social Security, only the higher of the two benefits continues. This combination—less income and higher tax rates—can lead to a surprising and painful spike in effective tax burden and reduction in cashflow. To mitigate this risk, couples can take proactive steps such as performing Roth IRA conversions while both spouses are alive to lower future taxable income, carefully coordinating Social Security claiming strategies to maximize long-term benefits, and planning pre and post death retirement withdrawals to keep cashflow consistent. Thoughtful retirement planning can help soften the financial blow and preserve more wealth for the surviving spouse.

Small Business Owners Are Optimistic
In a recent survey by the NFIB, a small business survey revealed small business owners are looking optimistic going forward. I think this is a huge indication of a good economy going forward because small businesses account for 99.9% of all businesses in the United States. There are 33.2 million small businesses in the United States that employ roughly 62 million employees, which is almost half of the private workforce in the United States. Small businesses also account for roughly 2/3 of job creation in the United States. The health of a small business is very important and from the survey 14% reported the business was in excellent health and 55% reported their business was in good health. 28% said that their business was in fair condition and only 4% reported that their business was in poor shape. They do point out that the single most important problem they’re dealing with is labor costs. 26% are raising compensation for their employees and 20% of small businesses say they plan to raise compensation for their employees in the next three months. 56% of small business owners reported capital outlays in the next six months with 40% spending on new equipment and 26% acquiring new vehicles. 15% of small businesses spent money to improve or expand their facilities while 10% spent money on new fixtures and furniture. People are uncertain of the economy going forward and many are still concerned about how the tariffs will play out. This small business survey and the recent jobs report gives me optimism going forward and while we are still somewhat cautious on investing in the broader based stock market, we believe things are looking pretty good for the economy as a whole.

Airlines Will Take Your Miles When You Pass Away
I guess many people don’t think about the value of how many miles they have accumulated and what happens to them if they pass away. I’ve heard of some people having a half million to 1,000,000 miles and they probably don’t realize that when they pass away the airline will cancel all those miles. When you think about the value of a large number of miles you are probably talking about tens of thousands of dollars. It is estimated that over 2% of Americans 55 and older do have more than 500,000 reward points or miles to their name. If you read the fine print in regards to your airline miles, you’ll see the terms and conditions don’t allow miles to be treated as something you own. Some airlines like American and JetBlue reserve the right to approve point transfers after a person‘s death, but they don’t automatically permit them. The best way to allow your family to use your miles is to give them your account login information while you are alive. Once you pass, they can still use your airline miles as long as the airline is not notified that you are deceased. If they find out that you have passed away, they will cancel the miles, but I doubt that the airlines are reading the obituary pages every day. I would tell people to not let the miles get too high since your points don’t earn interest or grow in value. Sometimes you may get special perks for a large amount of miles or points, but they are not an investment or a retirement fund.

Why this is a fragile stock market
There are three main reasons why I believe the stock market is in a fragile position. You could say four if you include the fact on how quick the stock market rebounded from lows just set a couple months ago. The most recent reason is obviously in the Middle East with Israel and Iran as we are seeing rockets and drones flying through the skies blowing up pieces of each country. Not to call a winner, but it appears at at this point in time Iran is suffering the most. A war is never good for the stock markets and we did see oil prices rise over 7% on Friday, which if it holds that level, this could be passed along to US consumers who have been enjoying lower gas prices. That would come to an end and could cause inflation to reverse course and start increasing. The Federal Reserve met on Wednesday and did not cut rates. The President once again expressed his frustration and there could be more talk about relieving the chairman of his duties. I do not think he will ultimately be removed before his term ends, but it still stirs up concerns in the stock market on the negative side. We also can’t forget the extension of tariffs, which ends on July 9th, is now only a few weeks away and that too can start to scare investors as the back-and-forth in negotiations is not all going to be positive. Could we see another extension? Could we see the full tariffs implemented again? Or will we see agreements with most of the nations and tariffs become less of a concern going forward? At our investment firm, we still remain cautious. We did invest 6% of the portfolio in a great investment a little over a month ago, but we remain patient with the cash we have left and as much as we would like to invest into a great company at a great price today, we are still looking for a better opportunity. I recommend investors proceed with caution as well.

What happened to those alternative meat companies?
In 2019 the alternative meat companies were all the rage and Beyond Meat, which trades under the symbol BYND, was over $200 a share. Today, you can pick up a share of the stock for about $3. The other popular alternative meat company was Impossible Foods and even though they never went public, it still raised around $2 billion in the private market. Still to this day, the company has not made a profit. The CEO, Peter McGuinness, says he still sees profits just a few years away along with maybe an initial public offering. They are still fighting to try and build their companies and they are now focused on what is known as flexitarians, which are people who occasionally include meat in their diet. They’ve also changed the packaging colors from green to blood red and they even hired a hot dog eating champion as a brand ambassador. They’ve added to their meat alternatives and now have steak bites, hotdogs, and chicken tenders. The CEO admits that the biggest problem is their taste and they are currently on their fifth edition of burgers and he feels they probably are going to need at least a couple more versions to perfect it. He does mention that there are still concerns about the health effects of highly processed foods as well as higher food prices. In my opinion, those are two big ones and I don’t see how they will overcome them.

Avoid watching a show called Going Public
The show is now in its third season and can be viewed on X for the final episode, which is supposed to be on June 24th. In my opinion, the show is very dangerous because the reality show is about entrepreneurs doing some crazy things trying to raise money for different types of startup businesses. It appears to be more about entertainment and excitement rather than looking at the truth and fundamentals of investing. Since X is a social media company, they do not have to comply with normal media broadcast disclosures. What is even more dangerous about the show is that there will be a click to invest button where viewers can invest in the business as they’re watching the show. I don’t see how anything can be more dangerous when it comes to investing than seeing the hype of somebody talking about their investment who has paid handsomely to be on the show. I have seen that some of the guests have paid a half million dollars to be part of the show. X and the show producers don’t seem to vet their guests very well. A couple of the guests on the show, Dutch Mendenhall and Amy Vaughan have been under investigation by state and federal regulators. Apparently, they had a private real estate investment trust and investors appeared to have lost all their money and no one knows where the money went. Now they’re on the show promoting investing in golf courses across the United States. I know some people will watch the show and get excited and click on the invest button because of their emotions. The show is so full of hype that the producers on June 3rd sent out a promotional email via a mailing list that began with F*** CNBC, forget Bloomberg and ignore Fox, we are rewriting the rules. It was just last week when I wrote about the high risk of alternative investments in private equity and private real estate and here, I see this show promoting to probably 1million people these risky investments. Unfortunately, some will probably take the bait, don’t let it be you.

Retailer At Home files for bankruptcy
I was so disappointed to see this week that one of my favorite retailers, At Home, is filing for bankruptcy. I had a love-hate relationship with them because I would go there and find so many good things for our house and even though they weren’t expensive the quantity of what I would buy would be over the top. The problem for the company is it amassed nearly $2 billion in debt and is facing declining demand along with uncertainty about the tariffs from China, which will come up in talks about a month from now on July 19th. The company apparently receives most of its products from China and as we know those products have been hit with 55% tariffs. This will definitely increase the price of their products, which is one of the main benefits of going to their stores. The company will be taken over by a group of lenders that will provide $600 million in financing to fund the bankruptcy proceeding and use $200 million of that for fresh capital. The company plans to close 26 stores in 12 states. I have my fingers crossed the At Home store in Carmel Mountain Ranch is not one of them. This is not the first time the company filed bankruptcy since its beginnings in Texas in 1979 as in 2004 it filed for bankruptcy reorganization. 
By Brent Wilsey November 7, 2025
Apple CEO Tim Cook pulled three rabbits out of a hat Pulling a rabbit out of a hat is a pretty good trick, but pulling three out of a hat is nothing short of a miracle. In the spring of this year, Apple stock fell below $170 a share as it was faced with enormous tariffs on iPhones, the potential loss of a $20 billion per year payment from Google, and sales for iPhones seemed to be stuck in the mud. To handle the tariff situation, Tim Cook promised US investments of $600 billion over four years. This was not bringing iPhone production back to the US, but it was an investment of making AI servers in Texas and offering manufacturing training for US businesses in Detroit. Apple also announced a $2.5 billion commitment to make iPhone cover glass in Kentucky with Corning and a $500 million partnership to produce rare earth magnets in the United States. After this investment pledge, the President said Apple would be exempt from tariffs on imported electronics. To save the $20 billion yearly payment from Google, Mr. Cook sent Apple’s senior vice president in charge of services Eddie Cue to testify. He convinced the judge that technology shifts are so powerful that they can take down even the most massive companies. In other words, the judge didn’t need to impose harsh penalties, and the market would essentially take care of itself. And somehow consumers have been convinced that the new thinner smart phone called the iPhone Air is a must for any consumer. The marketing on this must be phenomenal because the iPhone Air has a weaker camera, a single speaker, a smaller battery with a shorter life and a higher price tag. Apple also convinced consumers that the rest of the iPhone 17 lineup was worth an upgrade. Apple is predicting up to12% revenue growth in the holiday quarter, twice what Wall Street estimated. So, in roughly 6 months the stock, after dropping to a low around $169 a share, it is up roughly $100 and somehow supports a price earnings ratio of 36. Congratulations to Tim Cook and shareholders of Apple stock. If anyone said they knew Apple would be fine either they have a crystal that really works, or they didn’t understand the problems Apple was facing. Going forward the road is still bumpy with operating expenses coming in slightly over $18 billion for the December quarter, a 19% increase year over a year and well above the 10 to 12% revenue increase that Apple's projecting. We don’t see any big drops in the stock coming up, but I still can’t justify the share price or see any reason why the stock will continue to climb going forward. In 2026 you could be buying stocks on the Texas Stock Exchange Businesses and CEOs are getting tired of the high taxes in New York City and the regulations that are costing them billions of dollars. Texas, which is known as a pro business state will be opening in Dallas the Texas Stock Exchange (TXSE). This has already been approved by the Security Exchange Commission (SEC). It is expected to see operations open for trading in the first quarter of 2026. The Texas stock exchange has the backing of JPMorgan Chase, who just invested $90 million into the new exchange. Large companies like BlackRock and Charles Schwab are also on board. It is backed by many businesspeople including billionaire Kelcy Warren, cofounder of Energy Transfer Partners, and billionaire Paul Foster, who founded the investment firm Franklin Mountain Investments. This could be a heavy blow to New York and New York City, who have been unfriendly to business because they felt like they have the only place in the country to trade. Now that New York City has elected Zohran Mamdani for mayor, it will be interesting to see how businesses respond since he says he will go after business and the wealthy to pay more taxes. The state of Texas has no income tax, but if you live in New York City you could pay a state tax of 10.9% plus a city tax of 3.9% and it doesn’t take long to get to those levels based on your income. Public companies that bought Bitcoin are getting worried The craziness of public companies riding the Bitcoin wave as it increased in value caused many of their stocks to jump even more than the increase in Bitcoin or other cryptocurrencies. But now that Bitcoin has pulled back from its all-time high slightly over $126,000 and has dropped about 20%, those public companies that bought Bitcoin are seeing their stocks drop far greater than the decline in Bitcoin. Roughly 25% of the public companies that bought Bitcoin as a treasury strategy now have a market cap valuation below the total value of their Bitcoin value. What companies were doing was they would invest in Bitcoin then sell their shares at a premium as their stock increased in value and then used those proceeds to turn around and buy more Bitcoin. Now that Bitcoin has declined, there’s no reason for crypto buyers or traders to buy those stocks and instead it looks like they have been selling them. As an example, CleanCore Solutions is now down over 80% since investing in Dogecoin and even a larger player like Japan’s Metaplanet, which is a top five publicly listed Bitcoin holder, has seen its stock decline around 60% over the last 3 months. If Bitcoin were to continue its decline, the company could be forced to sell assets, which could cause Bitcoin to fall even further. So far, this has not affected the company who started this craziness of buying Bitcoin in their treasury. I'm referring to MicroStrategy, which has changed its name just to Strategy and still trades under the symbol MSTR. Really all this company does is buy Bitcoin. Strategy owns roughly 640,000 Bitcoin and at today’s price it is worth roughly $70 billion. It is estimated that Strategy's average purchase price for Bitcoin is $74,000, so they seem to be safe for a while. However, stock investors in Strategy are probably crying the blues since in July the stock was around $450 and as of today it trades around $240, close to a 50% decline. As we have said for years, no one really knows what direction Bitcoin is going, it could be up or it could be down. But one thing is for certain, if those companies that bought Bitcoin and pushed the price higher, now need to sell it that will probably cause Bitcoin to fall further. Financial Planning: The Conflict of Interest around Universal Life Insurance Universal life insurance is often presented as a hybrid policy that combines features of term life and whole life, marketed for its perceived benefits of tax-deferred cash value growth and the potential for tax-free income through policy loans in addition to a permanent death benefit. However, realizing these benefits typically requires significant overfunding, meaning the policyholder must pay premiums well above the minimum needed to keep the policy in force. Universal life offers flexible premiums, but there are ongoing fees and costs of insurance, which increase with age, required to maintain coverage. Only premiums paid beyond those costs build cash value that can be invested. The problem is that agent commissions are usually based on the “target premium”—the minimum amount needed to keep the policy active, not the funding level required for it to perform as illustrated. This creates a conflict of interest, where many agents are incentivized to sell the policy but not to ensure it’s structured or funded properly. As a result, many universal life policies become underfunded, fail to accumulate meaningful cash value, and ultimately function as expensive term insurance. While some advisors structure these policies correctly, they are the exception rather than the rule. Because the life insurance industry is easy to enter and highly lucrative, it attracts many underqualified or self-interested salespeople. For most people, term life insurance combined with disciplined investing remains a more transparent and cost-effective approach that will outperform even the most efficiently structured life insurance, especially since the need for a death benefit typically declines by retirement. It’s important to regularly review existing life insurance policies to ensure they’re performing as intended and not quietly eroding in value over time. Sales of electric vehicles killed Porsche‘s profits Like other car makers, Porsche thought it was a good idea to come out with electric vehicles for their consumers to buy. Unfortunately, the Porsche buyer rejected electric vehicles, and this has destroyed the profits at Porsche, which had been known for financial stability and for over 10 years generally had double digit operating margins. The most recent quarter they reported a loss, which was the first quarterly loss in years. The numbers got worse from there. For the first nine months of the year, the profit was only €40 million. The company also reported €2.7 billion in one-time costs and write downs. Unfortunately, they believe by the end of the year that write-off could rise to €3.1 billion. The company is also dealing with a difficult Chinese market and tariffs from the United States. In my opinion, some cars should not be electric, which includes Porsche and the recent announcement by Ferrari to do an electric vehicle. I think that could have the same results as what Porsche experienced. New estimate show in 2033 retirees will lose $18,000 a year in benefits There are many misconceptions about what happens when Social Security becomes insolvent. Benefits will still be paid, but since there’s no money left in the plan, it will only be able to pay out what it brings in. In a recent survey by Allianz, 55% of Americans admit they don’t know much about Social Security or how it will fit into their retirement plans and 66% worry that Social Security will not be there when they retire. The $18,000 loss per year would be for the average couple, not per individual. Another issue that is not discussed as much is it is predicted that the Medicare hospital insurance fund will also be empty in 2033 and when that happens Medicare payments will fall by 11%. So, people getting less benefits are going to find it hard to find a doctor or medical facility to accept less. Social Security is a big part of household income for adults over 62 years of age accounting for roughly half of all their income. To fix the problem, either benefits have to be reduced, or taxes need to go up, or perhaps both. It’s important to realize that Social Security came out in 1935 when the average life expectancy in the United States was 61.7 years old. With the retirement age at 65, not many people were collecting Social Security. Today people in the US are living 16.7 years longer with a life expectancy of 78.4 years. This has not been taken into account over the last 90 years with Social Security and that’s why we’re in the mess that we are in today. As life expectancy improved over the years, the retirement age should’ve also increased at a proportionate amount. The best way to fix the problem is to extend the retirement age by five years or so, but only for the rich. The reason for this is American men born in 1960 that are in the top quartile by income are expected to live 12.7 years longer than those in the bottom of quintile. This is because they have more money and are generally in better health with better access to a healthier lifestyle. Also, since rich Americans live longer than poor Americans, they collect more from Social Security so they should have to work a little bit longer, which would reduce the length of time that they would collect from Social Security and also add an additional five years putting into the fund. Being in the top quintile myself, I would not have a problem with this and believe it is the fairest way to solve the problem. I’m sure some will disagree with me and unfortunately, I don’t think the problem will be resolved until whoever gets in office in 2032 is forced to come up with a solution. No President or Congress would want to make such an unpopular decision until they absolutely need to. Job losses are increasing in white-collar jobs What do Amazon, UPS, Target, Rivian, Molson Coors, Booze Allen and General Motors have in common? They all have recently been laying off white-collar jobs to improve efficiency. AI is partly to blame for these job losses, but also executives are putting more pressure on mid-level managers and employees to produce more per employee. On the opposite side, there are many opportunities in front-line, blue-collar jobs for those who have specialized work abilities. That would include jobs in various trades, healthcare, hospitality and construction. It has been difficult for the graduating class of 2025, who according to the National Association of Colleges and Employers have submitted more job applications than the class of 2024, but are receiving less job. The sad part is I don’t see this changing going forward even though the economy is doing OK. Businesses will continue to look for ways to increase profits by using artificial intelligence and forcing employees to work harder and perhaps more hours. The jobs that pay more and require a bachelor's degree could be the ones that are more likely to be replaced by AI than other positions. If you’re in a white-collar job, you may want to do everything you can to increase your production to prevent being a white-collar employee who is easily replaceable by AI. If I wasn’t a value investor, I would consider putting Tesla stock in our portfolio As a value investor, when we invest in a company, it must have earnings, and we refuse to pay more than 10 to 12 times the future earnings for any business. This automatically kicks out a company like Tesla because it trades for over 250 times this year's estimated earnings. I always say if you don’t stick to your discipline and find an excuse to break it, then you have no discipline. However, on November 6th Tesla shareholders voted on stock bonuses for Elon Musk, which would nearly double his share in the company from 13% to 25% if he hits very high goals. The market cap of Tesla, which is currently around $1.5 trillion, would have to hit $8.5 trillion in the next 10 years, more than likely an impossibility of very high goals. I do believe Tesla could see a stock decline in the near future because of the big buying spree in September before the expiration of tax credits for electrical vehicles. I've seen predictions by experts that Tesla will see a 40% or more decline in electric vehicle sales going forward. This could cause a nice drop in the stock, giving investors a buying opportunity. The reason why I would be looking at investing in Tesla is three-fold. First, Elon Musk always seems to pull a rabbit out of the hat. I also believe they will have robotaxis and autonomous driving vehicles in the future. Another futuristic thing that is probably closer than we think is humanoid helpers in homes and businesses that will be a growing industry. Both of these innovations will be under the Tesla name, unlike some other innovations that Elon Musk has come up with that are under different companies. Investors investing money in Tesla have to be prepared for a wild ride over the next 5 to 10 years, sometimes experiencing a drop of perhaps 50% or more. But there is no doubt in my mind that Tesla will make some good profits off Robotaxis and these human-like robots. The big question is at the current levels has the valuation priced in these lofty expectations? Have some retirees become too comfortable with gains in the stock market? Over the last 10 years, the S&P 500 is up around 237%. Unfortunately, there are some retirees who don’t understand the risk they’re taking and believe this will go on forever. If you follow us at Wilsey Asset Management on a regular basis, you may know we have done well investing but also at the same time are very cautious based on many factors which I will not get into today. We do tell people that you can still be investing in stocks when in retirement, but you have to look behind the scenes and see what you’re investing in and understand that all stocks are not equal. Some retirees are probably spending more money than they should based on their past performance and are taking extra trips, flying first class and getting locked into lavish retirement homes that require a large down payment of hundreds of thousand dollars plus high monthly fees. What people don’t understand is that yes, the S&P 500 is up about 237%, but there could be a 20% pullback at some time that actually lasts more than a few months. That does not mean that the 237% gain will fall to just a 217% gain, no it will drop your gain over 10 years to only 169%. Also, the emotional distress that will happen when the markets fall will probably cause some people to sell their investments because they don’t understand what they have and then invest the money in something very conservative. Never getting back what they lost for perhaps as long as 20 years or more. It is great that retirees are enjoying their retirement, but they have to understand the risk they are taking, and this is why a good financial advisor with many years of experience that understands how to value investments is the best path for success in retirement. There are some signs that the job market is breaking down, but it’s not all bad We have been watching the job market for quite a while, and it still looks stable. There has been bad news from some companies like Amazon, General Motors, Paramount Skydance, and UPS that collectively laid off 65,000 people. But it’s not all bad news as there is some good news to balance out the bad. Small businesses revealed in the latest National Federation of Independent Business survey that they are planning to hire new employees. Also, people are still traveling and staying in hotels along with eating out and this has helped the hospitality sector, which posted the strongest rebound in hiring for October when monthly payroll growth was up 13.8%. Normally, October shows a decline in the month. With the government shutdown occupying so much of the negative news, there are other companies doing well like Homebase that provides employee management software to 150,000 small businesses which employ roughly 2,000,000 people collectively. It’s important to remember that small businesses in the United States accounts for nearly 50% of all the US private sector jobs. While small businesses do remain cautious, many are still optimistic going forward. Also on the positive front, ADP reported last Tuesday that the four-week moving average of 14,250 jobs for the week ending October 11 is higher than the previous four weeks with only 10,750 jobs. The government shutdown does make accessing data about the economy a little more difficult, but with everyone in the business world trying to find information to run their business there’s some interesting companies providing worthwhile data.
By Brent Wilsey October 31, 2025
The big brokerage firms are fighting for your investment accounts Our investment advisory firm over the years has never been a favorite of the big brokerage firms because we generally only do three, maybe four trades on average per year. But the big brokerage firms are now acting like the casinos in Las Vegas and are doing everything they can to get you on their platform. They will give you all kinds of tools and seminars, so you’ll take higher risk and do more trading. In the meantime, they're downplaying the risk of trading. You see also like the casinos in Las Vegas, there are now stories of them giving away free rooms for the big players and they are giving you free software and free education on how to trade. Robinhood even invited 1000 people to Las Vegas and took them go kart racing and provided classes with their new trade platform. Schwab and Fidelity are doing similar types of events to get you to use more of their services. Once they get you in the door, they can show you how to use margin debt, which by the way hit a new record of $1.13 trillion in September, along with option trading and other exciting ways to make you think you can make a lot of money. Doesn't that sound like the casinos in Las Vegas that try and get you to hit the gambling tables? Unfortunately, it seems to be working somewhat because the percentage of investors who now have self-directed accounts is 33%, which is a big increase from 24% just five years ago. My problem with this, as you can tell, is I don’t believe they’re teaching people how to invest but more on how to gamble and how exciting it can be. Going back 100 years it's still the same with Wall Street, they will make some big profits, and the small investors will lose most if not all of their nest egg. Can Travis Kelce turn around Six Flags? If you’re not sure who Travis Kelce is, he is a tight end for the Kansas City Chiefs and engaged to the well-known singer Taylor Swift. Six Flags, which is a public company that trades under the symbol FUN, has received an investment of $200 million from the activist investment company JANA Partners. It was not disclosed how much investment Travis has of the $200 million, but he does like to invest in companies both public and private. He has investments in over 30 companies that include manufacturing, distribution, consumer goods, entertainment, and a beer company. He is pretty excited about his investment because as a kid he used to love the roller coasters, Dippin' Dots and him and his brother have great memories at Six Flags. He has suggested that they do a roller coaster with a 300 foot drop where riders feet dangle from beneath. Investing in Six Flags seems to be an uphill battle. Year to date the stock is down roughly 45%, the company is losing money and has a market capitalization of $2.6 billion. Travis does have a long-term perspective on all his investments likes we do. He is OK investing in a company losing money in hopes it could be turned around. Our philosophy at our firm is we will not invest in companies that do not have earnings. One benefit he does have is obviously his name and I’m sure if him and his fiancé, Taylor Swift, would start showing up at Six Flags, you can bet that they will be all over the news giving the company some nice free advertising. Markets actually declined after the Fed rate cut  On Wednesday, the Fed announced they would lower their benchmark overnight borrowing rate by 0.25% to a range of 3.75%-4%. This marked the second consecutive cut of 0.25% and there is still one meeting left this year where we could see another rate cut. The keyword here is could and the lack of conviction around another cut is likely what spooked the market. Powell said a December rate cut isn’t a “foregone conclusion” and while recently appointed Fed Governor Stephen Miran again dissented in favor of a 0.5% cut, there was also a hawkish dissent with Kansas City Fed President Jeffrey Schmid voting for no decrease. Schmid's vote and Powell's language was likely what sent the market lower after the announcement as many essentially had the December rate cut factored in as a sure thing. Powell also added that there is “a growing chorus” among the 19 Fed officials to “at least wait a cycle” before cutting again. This resulted in traders lowering the odds for a December cut to 67% from 90% the day prior. Given the lack of data and an economy that still appears to be in an alright position, I do believe the Fed needs to be careful cutting too quickly especially since they are taking another accommodative stance with the announcement that they would be ending the reduction of its asset purchases – a process known as quantitative tightening – on Dec 1. This in theory will stimulate the Treasury and mortgage-backed securities markets, which should help with longer dated debt instruments, as the Fed was allowing these assets to just roll off the balance sheet and now will need to step in and buy new debt to replace the securities as they mature. While QT shaved off around $2.3 trillion from the Fed's balance sheet, Covid led to a major expansion from just over $4 trillion to close to $9 trillion. The question is with the rapid expansion just a few years ago, was enough removed from the balance sheet to put it at a more normalized level. Like with the Fed cuts, I do believe if monetary policy eases too much, we risk a return of inflation and a further increase in many speculative assets that could cause problems down the road. Financial Planning: When does a Solar System Make Sense? Buying a solar system generally makes the most sense if you use a lot of electricity and plan to stay in your home long term. Installing by the end of 2025 allows you to capture the 30% federal tax credit, which significantly shortens the payback period. If the system is financed with a mortgage or home equity line of credit (HELOC), the interest may be tax-deductible, allowing for little or no upfront cash outlay and after-tax loan payments that can be lower than the monthly electricity savings. Owned solar panels usually increase home value, though not always enough to fully offset the system’s cost, which is why longer-term ownership is important to recoup the investment. In California, including a battery is almost always recommended so you can store power generated during the day for use at night, reducing the need to buy expensive electricity from the grid. Leasing can be attractive for shorter-term homeowners if lease payments are well below current utility costs, but leases generally don’t increase home value and don’t qualify for tax credits. The main advantage is immediate monthly savings without an upfront investment, though leased panels can complicate a future home sale. In some cases, it may be best not to install solar at all—for example, if you don’t plan to stay in the home long term, or if your electricity usage and potential savings are too low to justify the hassle and possible roof wear from installation. Don't ignore the concentration risk in the indexes! I've talked about this before, but the S&P 500 is not as diversified as you think. The Mag Seven, which consists of Alphabet, Amazon, Apple, Meta, Microsoft, Nvidia, and Tesla now accounts for nearly 35% of the entire index. If you look at the QQQ, or the Nasdaq 100, the concentration is even more problematic with the Mag Seven accounting for nearly 45% of that index. If you include Broadcom in the mix, those companies would account for nearly 40% of the S&P 500 and 50% of the QQQ. While the indexes continue to climb, people continue to have the false belief that they have a sound diversified portfolio. It is when the music stops that people will come to realize how over reliant they were on the tech sector. Congratulations if you have consistently held these indexes, but the more I read, the more concerned I am that we are heading towards something similar to the Tech Bust that occurred more than 25 years ago. Maybe we will see a decline in the federal deficit next year I have said before that at this point, the federal debt is not a huge problem, but it’s something that needs to be taken care of before it does get too far out of hand. There only seems to be two ways to reduce the federal debt, one is to reduce spending, which would hurt the economy, or two is to increase taxes, which would probably hurt the economy even more. I recently read something in the Wall Street Journal that gave me a glimmer of hope that there’s another way that maybe we can reduce the federal debt. In one of the articles it mentioned that at the NATO summit in June, President Trump achieved something that has not been possible by every other president since Richard Nixon was in office over 50 years ago in the early 70s. Somehow President Trump convinced the Europeans to make a commitment to increase their defense spending from 2% to 5% of their GDP. This means they’ll be taking care of themselves and that’s less money that the United States has to spend to defend them. In addition to that, President Trump has also pretty much ended most aid to Ukraine and instead offered to sell Tomahawk missiles to the Europeans, which they can give to Kyiv if they want. That would make a lot more sense for the Europeans, and it would save the United States billions and billions of dollars, which should help reduce our spending and generate some revenue to add to our GDP. The tariffs are also generating billions and billions of dollars of revenue for the federal government. I think we could see maybe more ways to reduce spending and increase revenue that no one has thought of. What all this means is, we could see a slightly lower federal deficit by the end of 2026. Let’s keep our fingers crossed as this debt needs to be addressed before it becomes out of control. The much anticipated meeting between Trump & Xi ended with little news I would say it was positive that Trump and Xi finally met, but the meeting ended in what looks like a trade truce instead of a trade deal. Trump agreed to cut fentanyl tariffs on China to 10%, which brings the overall levy on Chinese imports to 47% from 57%. This also means the 100% tarriffs Trump threatened to go into effect on Nov. 1st over rare earths will not occur. The US also agreed to postpone a rule announced on Sept. 29th that blacklisted majority-owned subsidiaries of Chinese companies on an entity list. Beijing said it will work to stop fentanyl coming into the U.S. and buy American-grown soybeans along with other agricultural goods. China also agreed to pause for one year the export controls on rare earths that were announced on Oct. 9th, but China’s rare earths restrictions announced in early April remain in place. The two countries also agreed to suspend fees for one year on ships that dock at each other’s ports. A big problem here according to Trump, the rare earths deal will need to be negotiated every year. I'm concerned by this because there could be a major difference in philosophy with the next administration. Another negative was details were quite light after the meeting and it wasn't really clear what China agreed to in terms of agriculture and energy purchases and their cooperation on fentanyl trafficking. Treasury Secretary, Scott Bessent, said China will buy 25 million metric tons of soybeans annually over the next three years, but all China said was the two sides agreed to expand agricultural trade without providing specifics. Other major points of contention including TikTok and chip exports from Nvidia appeared to go unresolved. Moving forward, Trump said he plans to visit China in April and Xi will come to the U.S., either Palm Beach, Florida or Washington, D.C., at a later date. If we lower interest rates, it is possible we may never be able to raise them again I know that seems strange, but you have to realize that the United States is now nearly at its 1946 peak of indebtedness relative to the size of the economy. It's important to remember 1946 was just after World War II and the country was paying off all the debt that was run up during the war. I do believe going forward, if the economy can maintain or continue to grow and the plans from the current administration generate more revenue, I think we will be fine. However, if they don’t work and the debt continues to rise, it would be hard to raise rates as it could scare current owners of treasury debt as interest expense would climb dramatically, which would make it difficult to recover. This is one problem that Japan is already faced with. Their large amount of debt to GDP and the debt itself cannot keep going up forever as people will eventually become scared and begin selling their treasury bills, notes, and bonds. The average interest rate on US debt is around 3.4%, which is not too excessive and could be paid off overtime. Increasing interest rates in the future would be a problem because as debt matures, it could have to be refinanced at much higher levels than the 3.4%. I believe the best way out of this situation is to maintain the current debt but increase the GDP, which would then in the long term generate more revenue to not only service the debt but also potentially be in a spot to begin paying the debt down. Some states are thinking of putting price caps on insurance companies, bad idea! Illinois is considering a ban on insurance companies being able to increase rates because of catastrophes in other states. At first thought this sounds like a great idea, but the problem is it makes the pool of insurance much smaller and if Illinois would have a catastrophe of their own with a smaller pool to cover the losses, insurance premiums could skyrocket perhaps even double. Louisiana gave its regulator the power to reverse excessive premiums. New York and Michigan are looking at imposing reductions on insurance premiums on both homes and cars. These states need to review what happened in California when the state refused to let insurance companies increase their premiums. Many insurance companies said we will lose money if we stay so we are pulling out of California. After a while California realized their mistake and allowed double digit increases insurance premiums and the insurance companies came back. People, regulators and the government forget that in many places home prices in just a few years more than doubled, which is ironic since people loved to brag about it. The reason this is important is when thinking about insuring an asset, if your house went from $400,000 to $800,000, would it not make sense to have your insurance premium increase 100% as well? States need to think more like Utah that has 130 insurers in their market. This gives consumers the ability to shop for lower prices and in order to compete insurance companies will have to figure out how to keep their rates competitive. I also don’t believe that people in government understand how rigorous the actual analysis insurance companies do to figure out how to cover the losses is and that they still need to make a profit for their shareholders. If someone thinks profit is a bad word, just think about that the next time you look at your pension plan or the growth in your 401(k). If companies were not making profits, the value of your pension plan or 401(k) would never grow. Small business owners may not be putting your deposits into your 401(k) I was surprised to see this, but apparently there are some small businesses that deduct the money from your paycheck but then fail to make the deposit into your 401(k) account. Part of the reason could be retirement plans with less than 100 participants are exempt from an annual audit that the federal law requires. The Labor Department has retrieved almost $24 million in missing 401K loan payments and contributions over the last 10 years through 3,100 civil investigations. The agency has also recouped $14 million through 115 criminal cases involving theft of 401(k) money. What is more staggering is that on top of that, there was roughly $260 million that was voluntarily returned to employees after the companies got caught. They often said the mistake was due to confusion around the rules. A former Principal Deputy Assistant Secretary at the Labor Department’s Employee Benefits Security Administration, which regulates 401(k)'s, says when small companies are facing financial difficulties, they tend to use those deposits as a short-term loan with the intention of paying them back quickly. But unfortunately, that doesn’t always happen and in the meantime, it is possible that your 401K account is missing gains because the money is not invested. If you work for a small company, I recommend at least once a quarter looking at your 401(k) not to see how well it’s doing, but to verify that the deductions from your paycheck are actually going into your account. I would guess roughly 99% of small businesses withdraw the money and put it into your 401(k), but for those 1% that is not happening for it is something you want to be on top of and make sure the money is coming out from your paycheck and going into your 401(k) account. If you find that is not the case, I recommend stopping your 401(k) contributions as soon as possible. If it goes on too long, there are companies that just close the doors, leaving the employees with little help of getting their money back.
By Brent Wilsey October 24, 2025
Inflation report likely solidifies Fed rate cut this month The September Consumer Price Index, also known as CPI, showed inflation climbed 3% year over year for both the headline and core numbers. Core CPI, which excludes food and energy, came in better than both the estimate and the previous month's reading; both stood at 3.1%. It was a surprise to get this data with the government shutdown, but since it is used as a benchmark for cost-of living adjustments in benefit checks by the Social Security Administration it was a rare economic point in an otherwise quiet period. Energy, which provided such a benefit to the headline number for many months, has started to reverse course as it climbed 2.8% compared to last year. Gasoline was a small benefit as it was down 0.5%, but energy services climbed 6.4% thanks to an increase of 5.1% for electricity and an increase of 11.7% for utility gas service. What I would look to as tariff impacted areas, has still remained quite muted considering apparel prices fell 0.1%, new vehicles were up just 0.8%, and food prices had maybe the hardest hit with an increase of 3.1%. Much of this came from food away from home, which was up 3.7%. Food at home saw a more muted increase of 2.7%. Shelter inflation remained above the headline and core numbers at 3.6%, but it is much less problematic than it was in prior periods. Another positive was owner's equivalent rent climbed 0.1% compared to the prior month, which was the smallest month over month increase since January 2021. Overall, this report likely produced enough evidence for the Fed to cut rates at this month's meeting as odds stood above 95% after the inflation announcement. The likelihood for a December cut also initially climbed to 98.5% following the report. The bank earnings from last week had some surprising undertones. Overall, the third-quarter report from the big banks showed things are pretty much going along OK. But then a couple of the big banks brought up the issue of private credit and some bankruptcies that led to write-downs. Jamie Dimon, the CEO of JPMorgan Chase, pointed out that even though he said he probably should not say it that "if you see one cockroach, there are probably more." Some smaller financial institutions like Zions Bancorp and Alliance Bancorp took a $50 million charge and $100 million charge respectively due to potentially fraudulent loans. The issue here is commercial banks have been making loans to nonfinancial depository institutions or NFDIs and I point out that this type of funding is not very transparent for investors to see what is going on behind the scenes. I was surprised to learn that these NFDIs now account for roughly 1/3 of commercial and industrial loans originated by large banks. One may think if you’re invested in AI companies, you’re safe but research has shown that even your deep pocket players of AI are funding investments with these private loans. As time passes, the more I read, the more I become concerned about what we don’t know about leverage in this economy. Risky investing behavior continues to amaze me! Many people will point out that we have missed the boat on crypto, but I continue to worry about the space long term as there is no true way to value what these cryptocurrencies are worth. While this is a major concern for our firm, I would say leverage in the space is another major risk. A big problem is the rules and regulations and ultimately the transparency in the space is not as clear as when you invest in public equities. I was blown away reading an article on CNBC by how crazy the leverage can be, and I bet most investors have no clue about it. While there are ways to leverage crypto in the US, the offshore market is where things get wild! Offshore, decentralized exchanges Hyperliquid offer maximum leverage of 40-times for bitcoin and 25-times for ether and Binance Labs-linked Aster offers as much as 100x leverage, depending on the token. Leverage is so dangerous because if a decline comes and investors need to unwind a position it can create a cascade of selling that leads to massive losses. It is not just the crypto market where people are gambling though. We saw a return to meme craziness with Beyond Meat producing massive gains of 128% Monday and 146% Tuesday. On Wednesday, the stock at one point produced another triple-digit intraday gain, but it ended up closing down 1% on the day. I also saw a nuclear power development company by the name of Oklo have a sizeable pullback after the Financial Times noted the 500% advance in 2025 and $20 billion market value has come despite “no revenues, no license to operate reactors and no binding contracts to supply power.” These are examples of pure gambling and examples like these typically come during frothy times before reality hits and big pullback comes. Financial Planning: The real cost of financial mistakes When it comes to financial wellbeing, avoiding mistakes can be even more powerful than chasing great decisions. Too often, people lose ground not from lack of opportunity, but from unforced errors. Drawing retirement income without tax strategy can quietly cost thousands in extra taxes or Medicare premiums. Holding too much cash or being overly aggressive both expose you to risk, one to inflation, the other to unrecoverable losses. Maintaining investing discipline sounds simple but emotional reactions like selling when markets fall or chasing what’s hot can destroy more wealth than poor returns ever could. Many homeowners also miss out by not structuring their mortgage correctly resulting in more short-term fees, long-term interest, and missed investment returns. The key isn’t perfection; it’s recognizing that protecting yourself from big mistakes is often the best investment you can make. When making a financial decision, do your best to get your information and advice from accurate and unbiased sources so you can fully understand the impact of the decision. What signals you should watch if you are holding gold. Wouldn’t it be nice if there was a flashing red light that came across your phone saying this is the peak for gold and now is the time to get out. Obviously, that never happens on any investment so investors have to watch for signs that could cause the investment to decline. There are many signs that could arise, and it might be one or a few of them that could cause gold to turn and begin dropping. One area that could bring more stability is President Trump has been trying and trying to get a peace deal between Russia and Ukraine. I know that he is meeting again, I believe in a couple of weeks and if peace is reached with the Russian and Ukraine, it could be a negative for gold. Another thing that could derail gold from its increasing value is for the first time in 45 years silver hit a record high. Many times, investors of gold will buy silver as well and they may decide rather than buying more gold to diversify they will buy silver instead since they have so much gold already. This could hurt the demand for gold, which could stall the rally. Higher oil prices can also take away gold demand. Currently there seems to be a glut of oil on the market, but the Middle East is never a stable area of the world and any disruption there could cause oil to turn around and climb 10 to 20%. Currencies are currently weak and if we were to start seeing currencies like the yen or the dollar start to get stronger along with higher interest rates, this would also not be good for gold. Placing a value on an ounce of gold is difficult to say the least. So, it does make it hard to value, but hopefully these points we have laid out assist you in trying to attach some value to the price of gold. Gen Z is turning their back on buying a home and investing more into stocks. This is good news and bad news at the same time. It is nice to see younger investors have interest in stocks, but they seem to not understand the risk they’re taking. Young investors have only seen stocks average around 14% per year and believe that will happen over the next 40 to 50 years. Since they have been priced out of the housing market, they feel they might as well invest their money, which is wise, but I worry that when we have a long downturn, which will happen someday, these young investors will sell their stocks at a low price and have nothing to fall back on since they don’t own a home. The home ownership rate for Gen Z, which are those between 13 and 28 years old, is just 16%. This is on the low side compared to history. A study from JPMorgan Chase showed in the last ten years, 25-year-olds with investment accounts has risen from 6% in 2015 to now 37%. I’m all for investing in equities if people understand how to invest properly and not gamble. I always love the stories about how somebody bought a house back in the 1970s, they’re now up 1500%. Which means a $25,000 house is not worth $375,000, what could be better? How about if you had your money invested in stocks, you would be up over 6000% and that same $25,000 would be worth $1.5 million, which is four times as much. Just imagine if you put those stocks in a 401(k) and received a tax deduction, your employer matched some of your deposits and it grew tax deferred, wow. The problem is they all want to buy the next hot tech company and make 1000% over the next couple years, rather than focusing on the long term. Unfortunately, that is a formula that will fail for many of the young investors, leaving them without a home and a small amount of investment savings. Lays potato chips will become healthier Because of the campaign to make America healthy again that has gained traction in Washington and with consumers, artificial colors and seed oils are becoming a thing of the past. Lays potato chips are a top selling brand and have been around for 80 years, but because of the switch to healthier foods, the potato chips are switching to olive oil or avocado oil from seed and corn oils. The new chips will be easy to recognize because Lays, which is owned by PepsiCo, is changing the packaging from that shiny crinkly bag we have become so used to, to a heavier matte finish displaying potatoes and chips. With consumers buying less snacks and their preferences changing faster than anyone expected, Pepsi had to change course. It’s surprising that back in 2021 research revealed that 42% of people didn’t know that Lays chips were made out of real potatoes and Pepsi will need to do a better job with their messaging so consumers know what they are actually eating. Having more natural ingredients will be a challenge for the company because colors that come from plants, vegetables, or other natural products don’t behave the same as artificial ones and are more sensitive to light and temperature. The shelf life of potato chips with natural ingredients may also be shorter, which could be a problem for PepsiCo. Sales of potato chips increased dramatically during the pandemic and PepsiCo increased prices substantially during that timeframe. To get consumers to try the new improved healthier chips, the company might need to lower prices to bring consumers back. I personally can’t wait to try the new chips. I hope that they’ve also reduced the sodium content as well. The government thinks it’s OK for some fees in your investments to be hidden Your first reaction to that may be that there’s no way that could be possible. Why would the government allow investment funds to hide their fee? I can’t give an answer why, but a bill that was recently passed by the House and is now waiting for approval from the Senate would authorize portfolios to skip reporting expenses of certain funds they may invest in. I read this stuff and I can hardly believe it, but what they are trying to allow is if a fund owns BDC's, which are Business Development companies, which have very high expenses and can range anywhere from 1% to 5%, Congress is saying it’s OK not to disclose those expenses. BDC's are very high-risk investments but over the last five years their assets have grown from $127 billion to over $450 billion. What is concerning for me is if this does pass in the Senate, will it also be ok to hide fees for private equity, venture capital, private debt, and other alternative vehicles that would want the same treatment as BDC’s. I’m not a big believer in big government, but I do believe that the government should have rules and regulations for investors like they have rules for speed limits on highways. With more young people renting, the furniture market is changing Furniture stores like Ethan Allen and RH do well when people buy new homes. New homeowners will generally have to fill entire rooms and change many things in the house to personalize to the way they like. But now with the price of homes becoming nearly unaffordable, many young people are shopping differently to make their long-term rentals feel comfortable and personalized. When I’m talking about young people, I’m not talking about those just in their early 20s because according to the National Association of Realtors, the average age of the first-time homebuyer in 2024 climbed to 38 years old. So, until home prices become affordable again, which may be a while, some major furniture stores will probably suffer. Those that serve renters such as Wayfair and Williams Sonoma will probably continue to do well though. Renters are generally more practical about shopping for their apartments and in many cases will buy single items at lower prices from different vendors. However, don’t think that means they’re spending only $10-$15. Since they know they will be in that rental for a while, they are still spending sometimes thousands of dollars to buy multiuse products like folding tables and pullout couches with built-in storage. Business has always fascinated me following consumer trends, this is the new trend for younger people as they try and make these long-term rental homes and apartments a place they are proud of. This trend will change someday, but I believe it is probably down the road at least a few years. Are the best days for packaged food companies over? With the diet drugs, and the campaign to "Make America Healthy Again" from RFK, your packaged food companies are struggling. They’re also fighting inflation and tariffs, which is making the environment even more challenging. But consumers, whether they are high or low income, if they like a certain product, they’ll pay a premium for it even if it is not the cheapest thing on the shelf. One may think the best thing for these companies is to really become healthy fresh food companies, but they may be able to have some other options that are healthier than before. What they need to do as time passes is to get creative at what they’re good at and not try to be something they're not. There are many companies in this category like Mondelez, Hershey’s, Kraft Heinz and Conagra. Some of these companies have seen their stocks drop 30, 40 or even as much as 50%. Even with that drop many of their dividends have remained the same, which means the yield for that dividend is much higher. I think for long-term investors there may be some opportunities here as the companies become more creative and the tariffs just become part of doing business. Also, these companies will change their products somewhat to meet consumers expectations, and eventually some consumers will still want to have some good cookies or a hotdog as a treat.
By Brent Wilsey October 17, 2025
Will gold hit $5000 an ounce? With all the excitement surrounding the run up in gold this year it seems to be an easy target. However, as investors pour money into precious metals, such as gold, people have to remember that President Trump has pledged to stimulate the economy through tax cuts. The run up in gold has been due to investors that worry about the future of the dollar and other major currencies. Wall Street has labeled this the debasement trade. The dollar did decline in the first six months of 2025, but it has since stabilized. September saw a record $33 billion invested in exchange traded funds tied to physical gold. The excitement continues for gold buyers, but it is important to remember that normally during uncertain times investors will find safety in dollar denominated assets like treasuries that can push-up the dollar's value. The danger for gold investors is if the narrative shifts, gold could have a major decline. If you look back 165 years to 1860, you will see that gold has other multi-year runs but has consistently had a major bust after those run ups. Investors in gold should also look at what happened in 1979 with a major rally in gold but 3 1/2 years later all the gains accumulated had disappeared. Investors may want to take some of their profits because the higher gold climbs, the bigger the fall could be. In my view, $5000 per ounce for gold is a big gamble. Great news, more working-class Americans than ever before are in the stock market. That does sound like good news, but then when you dig a little deeper, it is rather scary! 54% of Americans with incomes between $30,000 and $80,000 have taxable investment accounts. There are several reasons for this like no more commissions for trading stocks, the excitement of investing on certain social media sites, and it’s so easy to trade stocks now as anyone who has a cell phone can pretty much trade stocks instantaneously. I remember an old saying from years ago that when your barber starts talking to you about stock tips that is the peak of the market. This seems to be where we're at today and unfortunately, these investors have only been investing for probably the last five years and have not experienced any long, lasting declines or turmoil in the markets. Many of these investors are simply trading stocks and don’t understand the fundamentals of investing for the long-term. Some of them have experienced very good returns, not because of any specialized knowledge but because of the luck of picking some highflyers that have done well for them in the short term. In many cases, they do not believe it’s luck and they feel they now know what they’re doing. These investors probably have no idea what the earnings or debt is for the stocks they are trading. They just see that they continue to make money as they buy and sell. It is a shame because many of them are young investors from 25 to 45 years old and a big mistake could cost them years of compounding. Over my 40+ years of working in the investment industry I’ve heard the same story many times, and it never turns out well. When you try to help them understand how things really work in the investment world, they justify what they’re doing with such statements as “this time it is different”. I wish these young investors would understand that investing in stocks and earning a 10% annual return per year is very good. I’m sure many who read this or hear the words I speak think I have no clue what they’re doing, and they have a specialized technique that can’t fail. When the day comes, which it will, these investors will be left with a small amount of capital and not much time left to invest because they are now older and closer to retirement. Only then will they realize that their risky trading strategy proved to be nothing more than gambling! Lower end consumers are having a hard time making their car payments With the rising cost of cars and higher interest rates, lower end consumers are falling behind on their car payments, and the numbers are starting to get a little scary. 14% of new cars that were sold to people had a credit score under 650, this is the highest percent going back to 2016. People seem to be getting in over their head as subprime loans that are 60 days or more overdue are at a record 6% this year. The number of repossessed vehicles is also climbing to a record not seen in 16 years to an estimated 17.3 million repossessed vehicles. Some consumers overbought a car probably due to a good salesperson and that new car smell that sometimes is hard to resist. Some consumers are starting to regret their new car purchase considering the average car payment is around $750 and 20% of loans and new leases are over $1000 a month. We will continue to watch this indicator along with others to verify that we are only seeing a slowdown of growth in the economy, rather than a declining economy. It's important to remember to be careful where you invest. It appears that some of these subprime loans for cars ended up in private loan deals that were sold as low risk because of no market fluctuation. The problem here is we are starting to see write-downs from publicly traded banks for bad loans and with private credit you might not know there is a problem until it's too late since they don't have to disclose the same info as these publicly traded companies. Financial Planning: Upgrade Your Emergency Fund to an Emergency Plan When paychecks stop, as many federal employees are currently experiencing, having an emergency plan with multiple layers of liquidity is essential. The first line of defense is your credit card. When used strategically, it can buy you up to two months of interest-free spending since no interest accrues until after the statement due date. However, you don’t want to carry a balance beyond that point. Next comes cash reserves, ideally kept in a high-yield Treasury bill money market fund, where your money earns competitive interest while avoiding state tax. Beyond cash, having credit lines such as a HELOC provides deeper, low-cost access to capital without forcing you to liquidate investments. These can take a couple of months to establish, and since they generally don’t have origination fees, it’s best to set them up before you need them. After that, investment accounts can serve as a secondary safety net. Taxable accounts may generate capital gains, but withdrawals are unrestricted. Roth IRA contributions can be withdrawn tax- and penalty-free at any age, and HSA accounts can issue reimbursements for qualified medical expenses incurred in prior years. In a true last-resort scenario, you can even access retirement funds through a 60-day rollover, temporarily using the cash before redepositing it. By layering these tools, from credit to cash to credit lines to investments, you build a structured, flexible liquidity plan that can withstand extended income disruptions and operate far more efficiently than simply keeping 12 months of expenses in a savings account. Not a good time to be a Qualcomm shareholder Qualcomm, a San Diego based business, has made many people millionaires over the years. However, what made them successful years ago is now one of their biggest problems, and that is their relationship with China. In fiscal year 2024, almost 50% of Qualcomm's revenue came from China. About six months ago, we came very close to investing a large portion of our portfolio into Qualcomm, but decided against it for a few reasons, one of which was the relationship with China. On Friday, Chinese regulators said they launched an investigation into Qualcomm for perhaps violating the country's anti-monopoly law. In 2024, Qualcomm tried to acquire a company called Autotalks, which was based in Israel and dealt with the communication between cars and their surroundings, but ultimately gave up on the deal. In June of this year, the company went ahead and acquired that auto chip designer. Now the company is facing the investigation from China. We have written many times that we are concerned on any tariff deals with China because they are very slow negotiators and very hard as well. I would love to tell you this is a buying opportunity for Qualcomm, but there are just too many concerns in the current environment that could cause Qualcomm to fall further than the 7% decline experienced last Friday. I will not feel comfortable until China and the United States have a trade deal signed in writing. Another sign of a slowing economy is the number of people quitting their jobs It’s a pretty obvious indicator because if there’s a lot of jobs out there for higher pay, people are more willing to quit their job to obtain a higher paying job somewhere else. When going back about 20 years you will see the number of people quitting their jobs declined rapidly during the Great Recession as the rate fell to under 1.5%. It fell again in 2020 to about 1.7% during the pandemic, but after Covid the percentage of people quitting their jobs increased substantially to nearly 3.5%. The labor market changed dramatically during this time period in part to all the stimulus and loose money that was floating around in the economy from the government. As the economy has started to tighten, the most recent report released from the federal government before the shutdown shows that the percentage of workers quitting their jobs in the private sector has fallen back down to 2.1%. Based on the data, we are seeing a slowdown in the economy but I'm still not expecting a major recession. We will continue to watch other important data and keep you informed of how the economy is doing. AI does consume a lot of energy, but it can also reduce energy consumption as well. There’s no secret AI is hogging a lot of energy with bigger demand needed in the future. On the positive side, it can also make transportation and other uses of energy more efficient to help save energy. It is estimated ground freight trucks using AI dynamic route optimization could cut emissions by 10 to 15%. According to Texas A&M University, AI could also analyze traffic in real time and quickly come up with better routes to reduce stop and go driving which leads to sitting in traffic and burning fuel. It is estimated that 3.3 billion gallons of gasoline and diesel fuel in 2022 was consumed, that is over 215,000 barrels a day of petroleum. Commercial buildings could also benefit from AI with the use of sensors that can track occupancy in real time and shut down some elevator banks and turn off lights that aren’t needed as the number of people declines throughout the day. Heating ventilation and air conditioning systems with the use of AI could receive forecasts on heat waves and pre-cool buildings ahead of the heatwave, which would also lower energy use. Buildings could also be equipped with smart window shading that could adjust to sun angles and avoid glare and reduce heat coming from the windows. I doubt these energy saving ideas will completely offset the high demand of energy by AI data centers, but it could at least help somewhat. Will Tesla ever be able to use their self-driving cars in the US? I ask this question because it seems like they are so close but yet so far away when it comes to having their Full Self Driving system operate with no drivers on the road. It seems that even though they claim 2.9 million vehicles are currently equipped with the FSD System and they have millions of miles of test data, the National Highway Traffic Safety Administration, known as NHTSA, keeps finding problems with the system. NHTSA has found some concerns that could cause injuries. One such incident was when a car approached an intersection with a red light, it drove right through it without stopping. There’s also questions about how the FSD system works in reduced visibility conditions such as heavy rain or fog. Questions have also come up on Tesla‘s being able to be operated remotely. What is interesting about NHTSA is they do not advise when new products come out, instead it is only after they have been road tested do they issue a recall if it is not performing well. It is then up to the car manufacturer to voluntarily fix the problem. If they do not correct the problem, then NHTSA launches an investigation which could lead to court battles and years before a solution is found. There is no doubt in my mind that Tesla's will eventually be seen on the road driving themselves, but the big question is when? The excitement of drinking wine is going sour Over the last few years wine consumption has been falling. California is starting to feel the pinch since the state produces roughly 80% of wine shipped in America. Since 2021, cases of wine shipments from California to the US are down 15%. There are several reasons for this, but a large one is the percentage of US adults who drink alcohol is now 54% and that’s the lowest in nearly 90 years according to a Gallup poll. People are eating and drinking less for health reasons and due to the diet drugs people just don’t eat or drink as much they used to. Wine sales recovered and grew in 2004 after the popular movie called Sideways about Pinot Noir and then again during the pandemic wine sales spiked. Good news for wine consumers is with the current glut of wine on the market; it is causing prices to fall. There are currently wine producers in Northern California that are ripping out vines to reduce production because they can’t sell their full harvest of grapes. Adding to the oversupply problem was the great weather this summer for grapes on the vine as wine makers had one of the biggest producing seasons of grapes. Big companies like Constellation Brands, which sells roughly $900 million of wine, have cut back on their purchases of grapes because their warehouses are filled with it. Adding to the problem is the wine business in Canada. Even though the tariffs of 25% for US wine going to Canada have been lifted, there are certain provinces like Ontario and Nova Scotia that still ban the sale of US wine. This has all culminated into a difficult time period for wine producers in the US. Will the new electric Ferrari be able to carry on the tradition? To answer that question quickly, I’m going to say no based on how poorly EVs have been accepted by Porsche consumers. If you want a cheap Porsche, go to the dealership and you can pick up an electric Porsche relatively cheap. Ferrari thinks they can convince people who can afford a $300,000 car that their electric vehicle will have the same prestige as their internal combustion engine. It has taken Ferrari years and hundreds of millions of dollars to come up with a battery powered sports car, including building a factory just to build the electric vehicles. The new Ferrari is called Elettrica, it goes 0 to 60 mph in just under 2.5 seconds and has a top speed of 193 mph. It is estimated that a single charge will last about 329 miles. Don’t start searching the Internet for what one looks like, they have kept the model looks under wraps and will not release images until spring of next year with delivery starting later in 2026. Over the past year, the stock, which trades under the ticker RACE, has declined by about 12% but over the years it has done very well. I do worry that going forward the company is reaching for growth considering over the next five years the company is expected to release 20 new models, which I think will hurt the exclusivity of a Ferrari and also create confusion around what Ferrari to get. Apparently, the company may feel this way as well, since they have reduced their annual revenue growth for the next five years to only 5%, which is below the expectations of the analysts. Time will tell, but sometimes a company has to realize what they’re good at and known for and not try to keep up with the most recent hot items like electric vehicles.
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