By Brent Wilsey
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November 7, 2025
Apple CEO Tim Cook pulled three rabbits out of a hat Pulling a rabbit out of a hat is a pretty good trick, but pulling three out of a hat is nothing short of a miracle. In the spring of this year, Apple stock fell below $170 a share as it was faced with enormous tariffs on iPhones, the potential loss of a $20 billion per year payment from Google, and sales for iPhones seemed to be stuck in the mud. To handle the tariff situation, Tim Cook promised US investments of $600 billion over four years. This was not bringing iPhone production back to the US, but it was an investment of making AI servers in Texas and offering manufacturing training for US businesses in Detroit. Apple also announced a $2.5 billion commitment to make iPhone cover glass in Kentucky with Corning and a $500 million partnership to produce rare earth magnets in the United States. After this investment pledge, the President said Apple would be exempt from tariffs on imported electronics. To save the $20 billion yearly payment from Google, Mr. Cook sent Apple’s senior vice president in charge of services Eddie Cue to testify. He convinced the judge that technology shifts are so powerful that they can take down even the most massive companies. In other words, the judge didn’t need to impose harsh penalties, and the market would essentially take care of itself. And somehow consumers have been convinced that the new thinner smart phone called the iPhone Air is a must for any consumer. The marketing on this must be phenomenal because the iPhone Air has a weaker camera, a single speaker, a smaller battery with a shorter life and a higher price tag. Apple also convinced consumers that the rest of the iPhone 17 lineup was worth an upgrade. Apple is predicting up to12% revenue growth in the holiday quarter, twice what Wall Street estimated. So, in roughly 6 months the stock, after dropping to a low around $169 a share, it is up roughly $100 and somehow supports a price earnings ratio of 36. Congratulations to Tim Cook and shareholders of Apple stock. If anyone said they knew Apple would be fine either they have a crystal that really works, or they didn’t understand the problems Apple was facing. Going forward the road is still bumpy with operating expenses coming in slightly over $18 billion for the December quarter, a 19% increase year over a year and well above the 10 to 12% revenue increase that Apple's projecting. We don’t see any big drops in the stock coming up, but I still can’t justify the share price or see any reason why the stock will continue to climb going forward. In 2026 you could be buying stocks on the Texas Stock Exchange Businesses and CEOs are getting tired of the high taxes in New York City and the regulations that are costing them billions of dollars. Texas, which is known as a pro business state will be opening in Dallas the Texas Stock Exchange (TXSE). This has already been approved by the Security Exchange Commission (SEC). It is expected to see operations open for trading in the first quarter of 2026. The Texas stock exchange has the backing of JPMorgan Chase, who just invested $90 million into the new exchange. Large companies like BlackRock and Charles Schwab are also on board. It is backed by many businesspeople including billionaire Kelcy Warren, cofounder of Energy Transfer Partners, and billionaire Paul Foster, who founded the investment firm Franklin Mountain Investments. This could be a heavy blow to New York and New York City, who have been unfriendly to business because they felt like they have the only place in the country to trade. Now that New York City has elected Zohran Mamdani for mayor, it will be interesting to see how businesses respond since he says he will go after business and the wealthy to pay more taxes. The state of Texas has no income tax, but if you live in New York City you could pay a state tax of 10.9% plus a city tax of 3.9% and it doesn’t take long to get to those levels based on your income. Public companies that bought Bitcoin are getting worried The craziness of public companies riding the Bitcoin wave as it increased in value caused many of their stocks to jump even more than the increase in Bitcoin or other cryptocurrencies. But now that Bitcoin has pulled back from its all-time high slightly over $126,000 and has dropped about 20%, those public companies that bought Bitcoin are seeing their stocks drop far greater than the decline in Bitcoin. Roughly 25% of the public companies that bought Bitcoin as a treasury strategy now have a market cap valuation below the total value of their Bitcoin value. What companies were doing was they would invest in Bitcoin then sell their shares at a premium as their stock increased in value and then used those proceeds to turn around and buy more Bitcoin. Now that Bitcoin has declined, there’s no reason for crypto buyers or traders to buy those stocks and instead it looks like they have been selling them. As an example, CleanCore Solutions is now down over 80% since investing in Dogecoin and even a larger player like Japan’s Metaplanet, which is a top five publicly listed Bitcoin holder, has seen its stock decline around 60% over the last 3 months. If Bitcoin were to continue its decline, the company could be forced to sell assets, which could cause Bitcoin to fall even further. So far, this has not affected the company who started this craziness of buying Bitcoin in their treasury. I'm referring to MicroStrategy, which has changed its name just to Strategy and still trades under the symbol MSTR. Really all this company does is buy Bitcoin. Strategy owns roughly 640,000 Bitcoin and at today’s price it is worth roughly $70 billion. It is estimated that Strategy's average purchase price for Bitcoin is $74,000, so they seem to be safe for a while. However, stock investors in Strategy are probably crying the blues since in July the stock was around $450 and as of today it trades around $240, close to a 50% decline. As we have said for years, no one really knows what direction Bitcoin is going, it could be up or it could be down. But one thing is for certain, if those companies that bought Bitcoin and pushed the price higher, now need to sell it that will probably cause Bitcoin to fall further. Financial Planning: The Conflict of Interest around Universal Life Insurance Universal life insurance is often presented as a hybrid policy that combines features of term life and whole life, marketed for its perceived benefits of tax-deferred cash value growth and the potential for tax-free income through policy loans in addition to a permanent death benefit. However, realizing these benefits typically requires significant overfunding, meaning the policyholder must pay premiums well above the minimum needed to keep the policy in force. Universal life offers flexible premiums, but there are ongoing fees and costs of insurance, which increase with age, required to maintain coverage. Only premiums paid beyond those costs build cash value that can be invested. The problem is that agent commissions are usually based on the “target premium”—the minimum amount needed to keep the policy active, not the funding level required for it to perform as illustrated. This creates a conflict of interest, where many agents are incentivized to sell the policy but not to ensure it’s structured or funded properly. As a result, many universal life policies become underfunded, fail to accumulate meaningful cash value, and ultimately function as expensive term insurance. While some advisors structure these policies correctly, they are the exception rather than the rule. Because the life insurance industry is easy to enter and highly lucrative, it attracts many underqualified or self-interested salespeople. For most people, term life insurance combined with disciplined investing remains a more transparent and cost-effective approach that will outperform even the most efficiently structured life insurance, especially since the need for a death benefit typically declines by retirement. It’s important to regularly review existing life insurance policies to ensure they’re performing as intended and not quietly eroding in value over time. Sales of electric vehicles killed Porsche‘s profits Like other car makers, Porsche thought it was a good idea to come out with electric vehicles for their consumers to buy. Unfortunately, the Porsche buyer rejected electric vehicles, and this has destroyed the profits at Porsche, which had been known for financial stability and for over 10 years generally had double digit operating margins. The most recent quarter they reported a loss, which was the first quarterly loss in years. The numbers got worse from there. For the first nine months of the year, the profit was only €40 million. The company also reported €2.7 billion in one-time costs and write downs. Unfortunately, they believe by the end of the year that write-off could rise to €3.1 billion. The company is also dealing with a difficult Chinese market and tariffs from the United States. In my opinion, some cars should not be electric, which includes Porsche and the recent announcement by Ferrari to do an electric vehicle. I think that could have the same results as what Porsche experienced. New estimate show in 2033 retirees will lose $18,000 a year in benefits There are many misconceptions about what happens when Social Security becomes insolvent. Benefits will still be paid, but since there’s no money left in the plan, it will only be able to pay out what it brings in. In a recent survey by Allianz, 55% of Americans admit they don’t know much about Social Security or how it will fit into their retirement plans and 66% worry that Social Security will not be there when they retire. The $18,000 loss per year would be for the average couple, not per individual. Another issue that is not discussed as much is it is predicted that the Medicare hospital insurance fund will also be empty in 2033 and when that happens Medicare payments will fall by 11%. So, people getting less benefits are going to find it hard to find a doctor or medical facility to accept less. Social Security is a big part of household income for adults over 62 years of age accounting for roughly half of all their income. To fix the problem, either benefits have to be reduced, or taxes need to go up, or perhaps both. It’s important to realize that Social Security came out in 1935 when the average life expectancy in the United States was 61.7 years old. With the retirement age at 65, not many people were collecting Social Security. Today people in the US are living 16.7 years longer with a life expectancy of 78.4 years. This has not been taken into account over the last 90 years with Social Security and that’s why we’re in the mess that we are in today. As life expectancy improved over the years, the retirement age should’ve also increased at a proportionate amount. The best way to fix the problem is to extend the retirement age by five years or so, but only for the rich. The reason for this is American men born in 1960 that are in the top quartile by income are expected to live 12.7 years longer than those in the bottom of quintile. This is because they have more money and are generally in better health with better access to a healthier lifestyle. Also, since rich Americans live longer than poor Americans, they collect more from Social Security so they should have to work a little bit longer, which would reduce the length of time that they would collect from Social Security and also add an additional five years putting into the fund. Being in the top quintile myself, I would not have a problem with this and believe it is the fairest way to solve the problem. I’m sure some will disagree with me and unfortunately, I don’t think the problem will be resolved until whoever gets in office in 2032 is forced to come up with a solution. No President or Congress would want to make such an unpopular decision until they absolutely need to. Job losses are increasing in white-collar jobs What do Amazon, UPS, Target, Rivian, Molson Coors, Booze Allen and General Motors have in common? They all have recently been laying off white-collar jobs to improve efficiency. AI is partly to blame for these job losses, but also executives are putting more pressure on mid-level managers and employees to produce more per employee. On the opposite side, there are many opportunities in front-line, blue-collar jobs for those who have specialized work abilities. That would include jobs in various trades, healthcare, hospitality and construction. It has been difficult for the graduating class of 2025, who according to the National Association of Colleges and Employers have submitted more job applications than the class of 2024, but are receiving less job. The sad part is I don’t see this changing going forward even though the economy is doing OK. Businesses will continue to look for ways to increase profits by using artificial intelligence and forcing employees to work harder and perhaps more hours. The jobs that pay more and require a bachelor's degree could be the ones that are more likely to be replaced by AI than other positions. If you’re in a white-collar job, you may want to do everything you can to increase your production to prevent being a white-collar employee who is easily replaceable by AI. If I wasn’t a value investor, I would consider putting Tesla stock in our portfolio As a value investor, when we invest in a company, it must have earnings, and we refuse to pay more than 10 to 12 times the future earnings for any business. This automatically kicks out a company like Tesla because it trades for over 250 times this year's estimated earnings. I always say if you don’t stick to your discipline and find an excuse to break it, then you have no discipline. However, on November 6th Tesla shareholders voted on stock bonuses for Elon Musk, which would nearly double his share in the company from 13% to 25% if he hits very high goals. The market cap of Tesla, which is currently around $1.5 trillion, would have to hit $8.5 trillion in the next 10 years, more than likely an impossibility of very high goals. I do believe Tesla could see a stock decline in the near future because of the big buying spree in September before the expiration of tax credits for electrical vehicles. I've seen predictions by experts that Tesla will see a 40% or more decline in electric vehicle sales going forward. This could cause a nice drop in the stock, giving investors a buying opportunity. The reason why I would be looking at investing in Tesla is three-fold. First, Elon Musk always seems to pull a rabbit out of the hat. I also believe they will have robotaxis and autonomous driving vehicles in the future. Another futuristic thing that is probably closer than we think is humanoid helpers in homes and businesses that will be a growing industry. Both of these innovations will be under the Tesla name, unlike some other innovations that Elon Musk has come up with that are under different companies. Investors investing money in Tesla have to be prepared for a wild ride over the next 5 to 10 years, sometimes experiencing a drop of perhaps 50% or more. But there is no doubt in my mind that Tesla will make some good profits off Robotaxis and these human-like robots. The big question is at the current levels has the valuation priced in these lofty expectations? Have some retirees become too comfortable with gains in the stock market? Over the last 10 years, the S&P 500 is up around 237%. Unfortunately, there are some retirees who don’t understand the risk they’re taking and believe this will go on forever. If you follow us at Wilsey Asset Management on a regular basis, you may know we have done well investing but also at the same time are very cautious based on many factors which I will not get into today. We do tell people that you can still be investing in stocks when in retirement, but you have to look behind the scenes and see what you’re investing in and understand that all stocks are not equal. Some retirees are probably spending more money than they should based on their past performance and are taking extra trips, flying first class and getting locked into lavish retirement homes that require a large down payment of hundreds of thousand dollars plus high monthly fees. What people don’t understand is that yes, the S&P 500 is up about 237%, but there could be a 20% pullback at some time that actually lasts more than a few months. That does not mean that the 237% gain will fall to just a 217% gain, no it will drop your gain over 10 years to only 169%. Also, the emotional distress that will happen when the markets fall will probably cause some people to sell their investments because they don’t understand what they have and then invest the money in something very conservative. Never getting back what they lost for perhaps as long as 20 years or more. It is great that retirees are enjoying their retirement, but they have to understand the risk they are taking, and this is why a good financial advisor with many years of experience that understands how to value investments is the best path for success in retirement. There are some signs that the job market is breaking down, but it’s not all bad We have been watching the job market for quite a while, and it still looks stable. There has been bad news from some companies like Amazon, General Motors, Paramount Skydance, and UPS that collectively laid off 65,000 people. But it’s not all bad news as there is some good news to balance out the bad. Small businesses revealed in the latest National Federation of Independent Business survey that they are planning to hire new employees. Also, people are still traveling and staying in hotels along with eating out and this has helped the hospitality sector, which posted the strongest rebound in hiring for October when monthly payroll growth was up 13.8%. Normally, October shows a decline in the month. With the government shutdown occupying so much of the negative news, there are other companies doing well like Homebase that provides employee management software to 150,000 small businesses which employ roughly 2,000,000 people collectively. It’s important to remember that small businesses in the United States accounts for nearly 50% of all the US private sector jobs. While small businesses do remain cautious, many are still optimistic going forward. Also on the positive front, ADP reported last Tuesday that the four-week moving average of 14,250 jobs for the week ending October 11 is higher than the previous four weeks with only 10,750 jobs. The government shutdown does make accessing data about the economy a little more difficult, but with everyone in the business world trying to find information to run their business there’s some interesting companies providing worthwhile data.